Online poker giant PokerStars launched its new sportsbook brand called BetStars.
However, the company for now is offering sportsbook to only specific number of separate online platform on Betstars.com, Betstars.eu, and Betstars.uk, Android and iOS applications.
Customers of PokerStars can gain access to BetStars from the online poker client itself.
Speaking about this new launch, national Group CEO Rafi Ashkenazi said:
“We’re applying the same dedication and passion we have for poker to sports betting, and intend to create an authentic, world-class offering. The BetStars brand will build on this passion and provide a safe, trustworthy and, most importantly, exciting environment for sports fans.”
BetStars for now is operational for specific markets like sports, including soccer, tennis and basketball. Other popular sports including horse racing and will be added next year.
The senior management at PokerStars is looking to leverage its huge player base to promote BetStars. Going forward, they also intend to run marketing campaigns to acquire new players to site.
“The brand will also feature a range of in-play betting options and exclusive offers and promotions that sports bettors expect from a world-class online sportsbook,” read a company statement.
Many experts believe the Amaya-owned company stands to benefit from this new launch, as their customers are likely to try their luck at the virtual tables as well.
As the new year dawns, it remains to be seen whether BetStars will further enhance brand PokerStars or will it not make much of a difference to an already established market leader.
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