US poker pro Kevin Martin has become the latest player to join online poker giant PokerStars as a sponsored pro.
The Calgary native grabbed headlines as a contestant in Season 3 of the Canadian version of Big Brother. He hasn't looked back since, becoming an extremely popular Twitch broadcaster with 28,106 followers. Martin's session on an average attract over 1,000 viewers.
The Amaya Gaming-owned poker site of late has tapped Twitch to attract a younger audience. Apart from Martin, PokerStars' other sponsored Twitch stars include Jaime “jaimestaples” Staples and Jason “Jcarverpoker” Somerville.
At the moment, Kevin “GarlicXToast” is a low-stake MTT grinder and aiming to move up the ladder in due course.
Speaking about the latest edition to Team PokerStars Pro Online, Jaime Staples said:
“I’m excited to welcome my friend Kevin to Team PokerStars Pro Online. In a short space of time, Kevin has built a fun and entertaining online poker stream, and shown that by focusing on excitement and engagement with audiences, any Twitch streamer can become a big success with some hard work.”
With several thousand Twitch users following the exploits of the current PokerStars roster on Twitch, it remains to be seen how their latest addition helps the company build a broader young audience.
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