Monday, 18 July 2016 05:19

888-WSOP.com edges out PokerStars to take New Jersey market lead

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In an interesting turn of events, 888-WSOP.com’s cash game average rose above that of online poker giant PokerStars in New Jersey.

The obvious reason behind this result was due to WSOP.com’s to interlink promotions from the ongoing WSOP event in Las Vegas.

WSOP.com offered players 100% deposit bonus of $1,000, helping boost the traffic to the website.

Ring games are responsible for generating 70% of an online poker portal’s revenue.

Amaya-owned PokerStars beat competition on this front after just one week of its launch in the state. Apart from this week and a brief period in May, PokerStars has maintained its supremacy in the market.

While this period has traditionally witnessed a dip in traffic, NJ’s traffic in June posted only a 7% year-on-year growth.

It is also true that the state’s online poker industry has shown improvement on key parameters as compared to 2015.

However, one expected PokerStars’ entry into the market would have transformational change.

 

So far though, that effect has been missing and the company’s closest rivals are not bowing out without a big fight.

 

 

Read 1096 times Last modified on Monday, 18 July 2016 05:45

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