Wednesday, 23 November 2016 17:13

PokerStars adds focus on social gaming with new mobile app

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Online poker giant PokerStars is out with its latest offering  - Casino Rush – a mobile gaming app that offers poker, casino and slots for free play.

Players can access this app in the app store across the globe. Users can play online or offline on iOS and Android devices.

On signing up, players will get 75,000 free chips, with more being credited as and when new games are unlocked.

Apart from taking on the best in the Casino Rush leader board, players will have a chance to participate in private leaderboards with friends and family.

“We spent a lot of time assessing the social casino market, what was missing and what players wanted,” PokerStars director of social gaming, Lloyd Melnick, said.

“Our analysis found that our social players want a poker experience that they can enjoy quickly whether or not they are connected to the Internet.

“That’s why we created Casino Rush; it is the best of poker, casino and slots all fused into one great game, just what gamers in 2016 are looking for.”

In a bid to promote its ‘PokerStars Casino’ service, the company recently rolled out its first TV ad campaign in the UK.

This campaign is a new strategy for the PokerStars Casino brand. With almost 105 million players in their kitty at the moment, the company wants to further add to that number.

Sam Hobcraft, director of casino at PokerStars, said:

“In just two years, PokerStars Casino has grown immensely; we are already one of the world’s leading online casinos.

“PokerStars Casino is currently a well-kept secret for poker players, who love to play casino, and we now feel it is the right time to share our unique product and customer experience with a wider audience.”

Read 1147 times Last modified on Wednesday, 23 November 2016 17:16

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