Sunday, 26 March 2017 19:45

Unibet signs Formula 1 legend Mika 'Flying Finn' Hakkinen

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Formula One legend Mika Hakkinen has become the latest high-profile name to join the popular online poker website Unibet.

Unibet chose Hakkinen to promote the Finnish-facing site and to help develop Formula 1 content. At the moment it is not clear whether Hakkinen will represent the company in any upcoming Unibet Open tournaments.

Hakkinen, with two F1 titles to his name, is widely regarded as one of the best drivers in the sport.

Unibet has been trying to attract recreational players recently and has roped in non-poker players like eSports streamers to compete in its Battle Royale format Sit & Go's.

It must be noted that Hakkinen does not have any prior experience in the business.

The Unibet brand has been active on this front and has signed Ian Simpson, Dara O’Kearney and Dave Lappin as brand ambassadors earlier in the year. Sam Grafton and Charlotte van Brabander were already on the roster.

There are also reports that Unibet might recruit Viktor “Isildur1” Blom.


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