With the imminent launch of its play money poker app, Full Tilt Poker is set to become the first major player to make its mark on the Steam market.
With Steam’s approximately 125 millions players, Full Tilt will be looking to make a big impact in this market.
It has been reported earlier that the company sought approval from authorities for its app to be launched on the gaming platform.
Steam makes use of a “Greenlight” process to ascertain which games are going to be disseminated via its services. In order to get the green signal, Full Tilt needed a vote of confidence from Steam users.
Speaking about this latest development, Dominic Mansour, Managing Director at Full Tilt said:
“The opportunity to introduce our game to the millions of players who make up the Steam gaming community is really important to us.
“We will be the first major online poker brand on the platform and the move underlines our strategic intentions to explore new avenues for our games,” he added, saying that the “Greenlight qualification process has been very interesting and has provided us with some excellent insights into the wider gaming community.”
The company is pretty certain of its app being distributed to Steam users come the end of 2015.
After being greenlit by Steam, one can understand that Full Tilt could be looking to diversify and make an attempt to reach out to a newer audience.
The alterations to its product as well as changes to the VIP program appear to be in line with a new direction that the company is set to take in the New Year.
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